Twitter on Wednesday announced the ability to post longer tweets for paid users. So instead of being limited to 280 characters, Blue subscribers can post tweets of up to 4,000 characters. The same limit applies to tweet quotes and replies. Twitter said that in addition to long tweets, people can post media like images or videos.
While only Twitter Blue followers can post long tweets, all users will be able to read them. You’ll only see the first 280 characters on the timeline, and if you want to know more, you can click “Show more” as shown in the tweet below.
The introduction of the format means that people buying subscriptions might be tempted to post longer tweets rather than threads. But with non-Blue users still posting chats, it could get messy and confusing.
Twitter also said on its Blue support page that it will soon cut ads for Blue subscribers in half. Elon Musk also talked about a more expensive ad-free subscription plan.
Previously, Twitter Blue also introduced the ability to post 60-minute videos. Musk surely wants bloggers and video creators to post their content on the platform, but at a cost of course.
Twitter Blue has also expanded to India, Brazil, and Indonesia, making it 15 markets where the subscription is available. In India, Twitter Blue costs ₹650 ($7.87) per month, which is much higher than the price of other subscriptions like YouTube Premium, Spotify or Apple Music. All of these cost less than $4 a month. For comparison, Netflix’s highest plan, which lets you watch streaming services in 4K quality on four screens, also costs ₹650 per month.
