TikTok is adding new targeting and boosting features for its Promote advertising tool, the company announced on Wednesday. The promotion first launched in 2021 as a way for creators to turn vertical videos into ads. The company is now introducing more ways to make it easier for creators and small businesses to target desired communities and choose how they can interact with their ads.
The company is adding a new feature that allows advertisers to redirect traffic to their TikTok page to showcase a range of products or services. With this new promotion update, viewers will receive a call to action leading them directly to advertisers’ TikTok profile. There’s also a new “more posts” promotion objective that allows small businesses that rely on customer interactions to drive sales directly to their TikTok inbox.
Additionally, Promote now offers small businesses that work with creators the ability to promote creator videos or LIVE videos to help increase views for their target audience. TikTok has also expanded audience targeting for Promote to include location as well as gender, age and their interests, allowing small businesses with physical locations to directly target their local community.
“We’re committed to expanding our suite of features to enable advertisers of all sizes to grow and achieve their goals, whether that’s growing your audience on TikTok or engaging with potential customers,” said said TikTok in a blog post. “Stay tuned for more updates as we continue to expand advertising opportunities for the TikTok community.”
The new updates come as TikTok continues its advertising push. Last August, the company launched a new suite of commercial ads called “Shopping Ads” to make it easier for brands to advertise on the platform. In May, the company launched an ad product called “Branded Mission” that allows creators to connect with brands and potentially earn rewards for videos. Also in May, TikTok launched a contextual advertising solution called TikTok Pulse to attract advertisers to its platform by giving them the opportunity to showcase their brands’ content alongside top videos on TikTok.
Given TikTok’s interest in establishing itself as an e-commerce platform, it’s no surprise that it’s looking to woo advertisers and grow its ad following.
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