TikTok has quietly added new topic feeds to its homepage alongside its current “Following” and “For You” feeds. Some users are now seeing new video feeds dedicated to “Sports”, “Fashion”, “Games” and “Food”. Swiping between feeds shows you content in each category without having to search for it specifically.
With this redesign, TikTok appears to be looking to make it easier for users to find the type of content they want to watch or stay up to date with. The app’s Next and Current For You feeds are unorganized and instead show you a range of different types of content within minutes. For example, you might come across a funny cat video, and then see a video right after about a sad story. With these new categories, you can select the type of content you want to see at that time.
If you’re looking for fashion inspiration, you can check out the Fashion feed. If you’re looking for dinner ideas, you can browse the feed. Of course, you can still search for these items in the app, but the new streams provide a seamless way to watch specific types of content.
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The change could be a welcome addition for users who want more organization within the app as well as the ability to watch whatever they fancy. On the other hand, some users may not like the change, as it somewhat overloads the app’s homepage, which already contains a lot of different stuff.
With this latest update, TikTok is likely hoping to reach a more defined audience with the new categories. It could also be a way for the company to better align itself with its competitors. For example, YouTube has had topic categories at the top of its homepage for quite some time, allowing users to find content they’re particularly interested in, whether it’s music, games or podcasts.
It’s unclear if TikTok plans to stick with these four categories or if it will roll out more in the future. It wouldn’t be surprising if the app introduced more categories for things like books and movies.
