Super Bowl LVII kicks off at 6:30 p.m. ET on Fox, but not everyone tunes in to the game between AFC champions Kansas City Chiefs and NFC class Eagles of Philadelphia, is here for the big game. .
The Super Bowl is the biggest advertising stage, with companies competing for a limited number of spots to showcase their products in the eyes of millions of consumers. Most ads this year sold between $6 million and $7 million for a 30-second spot. Fox said it garnered a record amount of Super Bowl ad revenue this year.
Alcohol brands will be big advertisers on Sunday night, including spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors. Packaged foods like Doritos, M&Ms and Planters, movie studios, streaming services, automakers and tech companies are also in the mix.
Crypto companies will be absent this year. Last year, four cryptocurrency companies paid out millions for trade spots during the big game. However, following FTX’s bankruptcy filing and legal battles with the company’s founder over a scheme to defraud investors, business deals with crypto advertisers fell through.
Sunday’s game will take place at State Farm Stadium in Glendale, Arizona. Rihanna is the halftime performer. It’s the first time in a decade that the performance hasn’t been sponsored by Pepsi. Apple took over under a five-year contract with the National Football League.
