Spotify is finally introducing a much-requested feature. The streaming service today announced the launch of a new ‘Exclude from Your Taste Profile’ feature that allows you to prevent curated playlists from heavily influencing your personalized recommendations.
For context, your taste profile is Spotify’s interpretation of your musical tastes based on what you listen to and is used to inform your recommendations. The new feature lets you tell Spotify which playlists you want to have less of an impact on your recommendations to allow for a more personalized personalization experience.
People often have a specific playlist for certain activities, like sleeping, working out, or parenting. If you’re someone who listens to white noise while sleeping, your Discover Weekly and other personalized playlists can often be dominated by white noise. If you’re a parent, you’ll likely see your kids’ music appear on your personalized playlists. Since this type of content doesn’t fit your general listening habits, it’s kind of annoying to see it show up in things like your Blend or Release Radar playlists.
Spotify realizes how annoying this can be, which is why it’s rolling out the new feature. Exclude from your Taste Profile is rolling out to users on web, desktop, iOS, and Android starting today. To access the new feature, you need to select a playlist, tap on the three dots at the top of the playlist, and select “Exclude from your like profile”. Once you enable the feature, the streaming service will exclude past and future listening from your taste profile playlist. If you change your mind, you can disable the feature using the same process.
Since many of your white noise playlists or kids’ playlists also make their way into your yearly Spotify Wrapped experience, you can use the new feature to determine what content you want to avoid seeing. in your Wrapped at the end of the year. A Spotify spokesperson told TechCrunch that if you choose to enable the new feature, it will impact your custom wrapped results by excluding all streams only from playlists marked Exclude from taste profile from many of your likes. data story experiences, including top song, top artist and top genre. The company notes that streams from these playlists will still count toward your total minutes watched.
When you exclude a playlist from your taste profile, you can still find it on your Home tab. Spotify also notes that “liked” songs in the playlist will also not be affected. This means that while you will still have access to your Pop 4 Kids playlist, it will largely not appear in your personalized playlists or Wrapped experience.
“We are constantly working to find new ways to further enhance the personalization experience by introducing ways to connect listeners, artists and creators in unique and rewarding ways,” Spotify said in a blog post. .
It’s no surprise that Spotify is looking to improve the Custom Playlist experience on its service, especially since the company’s Custom Playlists are one of its biggest selling factors and l one of the reasons why Spotify continues to dominate the music streaming market.
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