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Every time a company drops a popular product, it risks angering dedicated fans. In some cases, like Pizza Hut’s Big New Yorker, consumers were so outraged by the disappearance that they started petitions demanding the items be brought back. (Eventually, the pizza chain did just that.)
If you were a fan of Snickers’ Rockin’ Nut Road candy bar, which disappeared from store shelves in 2017, according to PennLive, Today is your lucky day. Snickers just announced that the item will finally be making a comeback later this month.
“At Mars, we are obsessed with consumers. Fans shared their love for Snickers Rockin’ Nut Road and called for the return of this delicious, one-of-a-kind flavor,” said Martin Terwilliger, senior marketing manager for the company. Snickers mother. Mars Wrigley, in a press release. “There’s nothing quite like being able to excite our fans with the return of a product that so many of them have been asking for.”
Indeed, fans weren’t shy about expressing their love for Snickers Rockin’ Nut Road or their desire to bring it back. A Twitter user, @Candace_Michele, wrote in January 2017 Tweeter that eating the candy bar can “cure depression and loneliness”.
“This is your reminder to bring back Rockin’ Nut Road Snickers,” another Twitter user @RayTango84 wrote in April 2021. Tweeter directed to the brand.
The Snickers Rockin’ Nut Road has many of the basic elements of the classic candy, but with a unique twist. It features caramel and marshmallow flavored nougat and replaces the roasted peanuts found in a traditional Snickers with roasted almonds. Additionally, Snickers Rockin’ Nut Road is enrobed in dark chocolate rather than milk chocolate, a step up from the classic iteration.
Snickers said the fan-favorite candy bar will be available at retailers nationwide once it hits shelves again. Customers will be able to snag the item in a 1.41 ounce single size, a 2.82 ounce share size pack, and a 7.70 ounce share size pack.
And in addition to good news for fans, Mars has no plans to pull the product from shelves again, a rep has said. Eat this, not that!
Snickers’ announcement comes about two months after the company unveiled its all-new Hi Protein bars which contain 20 grams of protein in addition to the typical chocolate, caramel and peanuts. Some retailers started carrying the item last month, but it’s expected to go nationwide later this year.
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Zoe Strozewski
Zoe Strozewski is a staff writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism. Learn more about Zoe
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