After a bad year for smartphone sales in general with shipments down 11.3% year over year for 2022 (18.3% for the fourth quarter), Samsung’s TM Roh could be too optimistic. Roh, Samsung’s Head of Mobile eXperience Business, just wrapped up his last gig as the MC of the company’s latest Unpacked event held earlier this week. And during a press conference held after the launch of the Galaxy S23 series, the executive discussed his expectations for the new lineup and upcoming Fold and Flip foldables.
According to the Korean online publication The Investor (via SamMobile), Roh said that even with weak global economic conditions, he expects the Galaxy S23 series to be a hit. It expects annual sales of the Galaxy S23 lineup and Galaxy Z foldables to “grow double-digit globally over last year.” The executive added, “Despite the unfavorable economic conditions, our premium strategies will help us dominate the market.”
Samsung expects Galaxy S23 series to deliver double-digit sales boost
Roh is bullish on the Galaxy S23 series due to improvements in cameras, software, and performance in these phones. Notably, Samsung’s ISOCELL HP2 200MP image sensor drives the wide camera on the rear of the Galaxy S23 Ultra. The latter should also take smoother videos and the line’s low-light photography has been taken to a new level. As for the performance of the new phones, they are all powered by the Qualcomm Snapdragon 8 Gen 2 chipset for Galaxy which features an overclocked “high performance” X-3 core.
Samsung recently released its 2022 results and said a drop in smartphone shipments was one of the reasons for the 16% drop in operating profits to the equivalent of $351.7 billion. For 2022, Samsung remained the global leader in smartphone shipments and captured 22% of the global market. The company shipped 257.9 million smartphones last year. Later this year, Samsung will launch the Galaxy Z Fold 5 and Galaxy Z Flip 5.
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Sales of the 2022 Galaxy S22 line were around 24 million units, which means the Galaxy S23 series is expected to sell over 26 million units, Roh said. A double-digit increase in sales of the Galaxy S23 line would represent sales of 26.4 million phones. He also discussed the price of new phones. “We had such a hard time deciding on prices… We had to take into account several variables, including soaring commodity prices and increased volatility in the Korean won exchange rate,” Roh said.
Samsung hasn’t changed pricing in the US where the Galaxy S23 starts at $799.99, the Galaxy S23+ starts at $999.99, and the Galaxy S23 Ultra costs $1,199.99 and up. In other countries, Samsung has increased its prices slightly. Pre-orders for the line are currently being accepted, and the phones will be released on February 17.
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