Just days before unveiling the Galaxy S23 series, Samsung filed a trademark application for a new display technology that will be used in future products. The South Korean company’s display manufacturing arm appears to be making improvements to its already stellar OLED technology.
In South Korea, Samsung has filed a trademark application (via GalaxyClub) for a term called “Lifelike Pixels”. While we don’t know exactly how the technology will work, we do know for sure that it will be used in the company’s future OLED displays for smartphones and tablets. However, it may not be limited to these two product categories. The company could eventually integrate it with other devices, including AR/VR displays, laptops, and smartwatches.
This trademark registration was filed the same day the company trademarked the term Flex Hybrid. Flex Hybrid is Samsung Display’s new type of screen that folds and slides simultaneously. It is designed for future laptops which can be folded into a much smaller size. The company also displays three other display panels: Flex In & Out, Flex Slidable Duet and Flex Slideable Solo.
If we had to guess, Lifelike Pixel could somehow be tied to improved color reproduction thanks to an OLED display. We expect to see the feature used in future devices from the South Korean firm. It may also be supplied to other smartphone manufacturers in the future.