The “Big Game” is right around the corner, and we all know what that means from a sporting and marketing perspective. The biggest brands in many different areas are undoubtedly gearing up to launch their priciest ads of the year, although as always there are also companies that will try to generate similar levels of attention in simpler ways. , much cheaper and often more effective.
For example, Mint Mobile, the small wireless company founded in 2015 and partially owned by none other than Ryan Reynolds. Since Mint currently offers call, text, And high-speed data for as little as $60 for 90 days (!!!), we’re certainly not surprised to see his main Super Bowl LVII spot posted early on YouTube and Twitter.
Featuring Reynolds himself, as well as four-time Tony Award winner Harvey Fierstein, the 50-second commercial is sure not to air live on TV during the most anticipated football game of the season, nonetheless attracting fans. million eyeballs on mobile virtual network. operator’s official social media channels already.
Like many past Mint Mobile promotional videos and publicity stunts, this does a great job of both informing the nation of the benefits and benefits of the smaller operator and providing a healthy dose of effortless humor.
Drawing on both Reynolds’ and Fierstein’s natural charm, the ad is both self-mockery and competitive usurpation. If the setup looks familiar, it’s probably because Verizon ran an extremely similar (but much less humorous) setup. announcement late last year featuring SNL comedian Cecily Strong, a gargantuan exterior logo for some reason, and perhaps even more confusing Oscar nominee Paul Giamatti as Albert Einstein.
In contrast, Harvey Fierstein plays Isaac Newton (because why not?) with a hilarious little effort, while Ryan Reynolds does what he does best, delivering his cheeky lines with light sarcasm and perfectly bringing back the main point of the spot. : you’d be a fool not to try Mint Mobile for the low price of… $0.
That’s right, Mint is (always) offering 30 days of service on the “largest 5G network in the country” (cough, T-Mobile, cough), including unlimited calls and texts and 10 GB of data. Or you can take advantage of the aforementioned offer and pay $60 for three months of unlimited everything. Not surprising T-Mobile is reportedly considering a bid for this decidedly ambitious, totally unconventional and cost-conscious company.
