With brands such as Jo Loves (which was founded by perfume royalty Jo Malone) associated with stores like Zara, high street perfumes lost their sickly reputation and became very sophisticated. In fact, you can probably find dupe perfume on the high street – or at least something very similar – to the most popular perfumes these days. So you don’t always have to break the budget to feel expensive. Whether you like clean smelling perfumes or fruity scents or want to find your signature scent on the cheap, high street brands H&M, Marks and Spencer, & Other Stories, The Body Shop and Zara are really leading the way. to more affordable high-end products. street scents.
To help you find your new high street scent, I found each store’s best sellers and put them to the test, matching them and their ratings to their more expensive counterparts. And I have to say, these are now permanent fixtures on my fragrance shelf alongside my premium favourites.
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