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AppleInsider has learned that Apple has begun laying off non-seasonal employees in its retail channel outside of Apple Stores.
News of the dismissal was first leaked from an email to AppleInsider. The email – which we’ve since verified through other sources – says some Apple retail channel employees who work in places like Best Buy stores were given 30 days’ notice of their rights. regarding a layoff.
Best Buy and Apple will hire seasonal workers to meet a surge in consumer demand. The contracts of these employees have already expired, and we have confirmed that the layoffs are not from this labor pool, as they have already left.
It is unclear what percentage of the workforce is affected. It is, however, a large enough volume of shots to be able to glean the information from several sources.
A second part of the initial email suggests Retail Contact Center employees will be notified later Friday and over the weekend. However, we have not been able to independently verify that this will happen.
So far, Apple has yet to publicly disclose any significant layoffs, unlike other Big Tech companies. However, in November Apple CEO Tim Cook said the company was “deliberate” and slowing down the hiring process.
“What we do as a result of being in this period is we are very deliberate about our hiring,” he said. “That means we’re still hiring, but we’re not hiring across the business.”
“We think you’re investing to get there,” Cook continued, saying Apple is investing for the long term and doesn’t think “you can save your way to prosperity.”
Other companies choose mass layoffs. For example, Microsoft plans to lay off 10,000 workers and Google will cut 12,000 of its workforce over the next few weeks.
Amazon’s layoffs are worse than initially expected, with a Jan. 5 report indicating the total will top 18,000. Employees targeted for layoffs included those in devices, recruiting and retail operations.
Facebook also opted to downsize in 2022 with broad layoffs as well.
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