9 Celebrities With Their Own Grocery Brands

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Celebrities, as the saying goes, are just like us, some even have odd jobs! Famous faces often get involved in the food and beverage industry, and whether we like to admit it or not, we fans have been caught buying their groceries once or twice.

The original face of celebrity grocery lines, Paul Newman, proved just how successful a household name can be. In 1980, the famous actor and racing driver created a line of salad dressings with 100% of the profits going to help children in need. By CNBCNewman’s Own is now worth $500 million.

Since then, celebrities have ventured more and more into the culinary arena. So, we’ve rounded up the best of these luminary-launched grocery items for all star shoppers out there.

What would a celebrity post be without a mention of the Jonas Brothers? Co-founded by the famous pop music trio in 2022, Rob’s Backstage Popcorn was inspired by the family friend of the three brothers, Rob Garbowsky, who created a self-proclaimed “special” popcorn recipe. The snack quickly became a “backstage staple” at the band’s concerts, according to the company’s website. Rob’s now comes in two flavors: the original “secret” recipe and a new barbecue flavor created alongside fellow pop star Kelly Clarkson. Both are available at Walmart, starting at $5.99 for a four-ounce bag.

Although best known for “Gin and Juice”, hip-hop star Snoop Dogg now has a new line of breakfast cereals in mind: “Snoop Cereal”. According to an Instagram post from the rapper himself, the cereal line was originally called “Snoop Loopz,” but ran into a legal dispute that resulted in a name change. Created in partnership with fellow artist Master P and cereal manufacturer Post Consumer Brands, Snoop Cereal is launching three flavors this summer, all infused with the rapper’s signature style: Fruity Hoopz with Marshmallows, Cinnamon Toasteez and Frosted Drizzlerz.

Have you been to Walmart recently? If so, you might have noticed singer-songwriter Patti LaBelle’s Sweet Potato Pie in the bakery section. Food & Wine reports that in 2020, Walmart was selling 36,000 of this dessert every day. If LaBelle’s treat is sold out in your area, the Sweet Potato Pie Recipe is readily available and ready to make at home.6254a4d1642c605c54bf1cab17d50f1e

Country music star Dolly Parton is turning heads with her limited-edition baking collections (and yes, that’s plural). Duncan Hines launched Parton’s debut collection last year, featuring two Southern-influenced cake mixes, two buttercream frostings, a collectible tea towel, a spatula and personalized recipe cards. The initial products must have done well, as the brand expanded the musician’s baking line in January 2023 with two brownie mixes, a cookie mix, and a sweet cornbread and muffin mix.

The drizzled ice cream has already been made, so why not top it off with drizzled whipped cream? Famous rapper Cardi B co-founded a vodka-infused premium whipped cream in December 2021, named Whipshots, which is made with 10% alcohol. A new Peppermint flavor dropped last November, in addition to the original Mocha, Vanilla, and Caramel flavors. Cardi B advertises the sweet add-on as candle and alcohol, which seems like a pretty accurate product description. Whipshots is available to order online at Drizly.

For Kristen Bell, it seems, sanitation isn’t just an act. The down-to-earth actress co-developed a grain-based snack bar company called This Saves Lives in 2013, which sends food to children in need with every purchase. According to the company’s website, sales of the cereal and oat bar have generated more than 30 million packets of food for malnourished children. Good Worldwide acquired This Saves Lives last year for just under $5 million, according to Food Industry News. You can do your part by snagging a snack bar at retailers like Stop & Shop, Kroger, Whole Foods, and HEB.

Actress Jennifer Garner co-founded nutritional snack company Once Upon a Farm in 2017. It sells a variety of fruit and vegetable blends, dairy-free smoothies and overnight oats for children aged 18 and up. babies to “big kids”, depending on the brand. website. Garner’s farm fresh produce is available at ShopRite, Target, Whole Foods, and more. The famous actress even tends to her own family farm, which grows everything from pumpkins to blueberries.

Skinnygirl is the brainchild of Bravo TV star Bethenny Frankel The Real Housewives of New York. The brand started with a low-calorie margarita, but now produces a range of snacks, salad dressings, preserves, coffee syrups and more. According fox businessthe brand is worth $120 million.

Longtime actresses and best friends Nina Dobrev and Julianne Hough are the co-founders of Fresh Vine Wine, which launched in 2019 and is now a publicly traded company on the New York Stock Exchange. The brand produces wines described as low in calories, carbohydrates and sugar. Six varietals are available, including a Sauvignon blanc launched last year, but the acting duo said Mashed that their best sellers are brut rosé and pinot noir.

Olivia Bria