The House of the Whopper is testing two wild new additions to its fries lineup and they’re unlike anything the chain has ever served before. Burger King has announced that it is launching a trial of a new snack-based menu called “Fries, Your Way”. The new fries will be tested at Burger King locations in Columbus Ohio between February 13 and mid-May of this year.
The “Fries, Your Way” menu will include Burger King’s already popular classic chicken fries, along with two new additions: Churro Fries and Mozzarella Fries. Churro fries are thin strips of deep-fried pastry dough mixed with cinnamon sugar and resemble the funnel cake fries KFC tested last year. Mozzarella Fries are breaded mozzarella sticks shaped like french fries served with a marinara sauce. All three fries options will come in sizes of four, eight and 10 pieces.
The idea here, according to a Burger King representative, is to offer more menu items that are snacks as opposed to actual meals, as Burger King sees snacks as a growing category that fans seek out as opposed to meals. complete with burgers, fries, and a drink.
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Last year, Burger King announced a $400 million plan to improve its image called the “Reclaim the Flame” campaign. Part of the campaign was to bring back the vintage “Have It Your Way” slogan. New French fries that can be a snack, part of a meal, or dessert seem to fall into this category.
Reaction to the upcoming new fries has been mostly positive online, although some internet critics have decried that these are truly “new” items. For example, a Reddit user posted a comment in the r/fastfood subreddit that read, “Aren’t churro fries just normal churros?” which immediately drew a response in the same vein: “Also, the mozzarella fries are just the normal mozzarella sticks they already have.”
Granted, the new mozzarella fries will be a different shape than the mozzarella sticks already on the menu, but the reviewers are right: This “new” menu is, in many ways, a repackaging of existing options. (Churros are new to BK, for the record.)
On the more positive side of consumer reactions, another Redditor simply said, “Lots of huge tasty fries! Yum!”
Steven John is a freelance writer for Eat this, not that! based just outside New York. Learn more about Steve
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