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But what if you are an individual? You can lobby these big retailers by contacting the company or commenting on their social media posts. You can also consider spending 15% or more of your personal fashion spending on black-owned brands.
It’s also important to note that the financial impact of COVID-19 has generally hit black-owned brands harder than others, as the chart below illustrates. Mona Chalabi. THE New York Times The opinion piece “How We Spend Us Tells Whose Lives Matter” looks at one reason: inequality around stimulus packages. Thinking longer term about positive economic change for the Black community, it’s crucial to support these businesses now so we don’t lose them to the financial hardship associated with the pandemic. To that end, we’re listing some of our favorite companies in the fashion category here. Buy if you can, and if not, mark it for later, knowing your purchase does more than just satisfy your shopping habits.
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