8 Best Pepsi Super Bowl Ads

There are a few brands that you can almost guarantee to make a splash come Super Bowl Sunday. They include Budweiser, McDonald’s, Doritos, Ford and, of course, Pepsi. In fact, according to Wizard Pins, Pepsi is only a few places away from airing 100 Super Bowl commercials, which is mind-boggling primarily due to the high cost of airtime during the Big Game.

What did Pepsi get for its $341 million in Super Bowl ad spend? Billions and billions of dollars in annual sales worldwide, that’s it. Now, what have we, the viewers, gotten? Lots of commercial comedy gold. Because in its Big Game commercials, Pepsi almost always opts for comedy.

And when PepsiCo doesn’t play for laughs, it gets big. Some of the company’s past Super Bowl commercials have featured the biggest stars in the world, and they’ve had production value befitting a blockbuster Hollywood movie.

Here’s a look at eight of the best Pepsi Super Bowl ads of all time. Well, so far anyway.

“Shady Acres”

This classic 1990 Super Bowl commercial played on the youthful appeal that Pepsi had long aimed for, but in this case the young at heart turn out to be elderly retirees partying after a shipment of Pepsi has accidentally delivered to their retirement community. They should have taken Coke, which instead goes to a fraternity where you see young men playing bingo and taking naps.

“New look”

This 1992 Super Bowl commercial is perhaps the most famous and memorable Pepsi spot of all time. In the ad, a few boys appear to be gawking at model Cindy Crawford as she steps out of a supercar, wearing minimal clothing. Instead, the youngsters eye the can of Pepsi she’s holding, as it has recently been redesigned.

“I’m doing well”

This 2009 Super Bowl commercial for Pepsi Max is both funny and completely outdated at the same time. It features men who suffer a series of increasingly serious physical accidents, after which they immediately say, “I’m fine!” What is funny. But then the ad positions Pepsi Max as “the first diet cola for men”, after stating that “men can take everything but the taste of diet cola”. This part? Not so funny.

“Pepsi Joy”

This 2002 Super Bowl commercial gives Cindy Crawford’s spot a run for its money in terms of fame and memorability. It features pop star Britney Spears at the height of her success, sometimes dancing and singing suggestively as many men watched, including, at the end of the spot, the late Bob Dole, who proved he had pretty good sense. of humor with the cameo.

“King’s court”

In one of the most lavishly produced Super Bowl Pepsi commercials to date, Elton John towers over a court of richly-dressed nobles who mock entertainers who perform in hopes of winning a Pepsi. None succeed until Melanie Amaro’s singing literally brings the house down, smashing a window and winning her a Pepsi. In a surprise twist, Sir Elton ends up falling into the dungeon where we meet Flavor Flav, because of course.

“It’s the Pepsi”

The one-minute spot, narrated by Jimmy Fallon, was a self-referential masterpiece that recalled Pepsi’s long history in general and nodded to many of the brand’s iconic Super Bowl ads. He referenced the Cindy Crawford spot, the Britney Spears spot, Ray Charles, classic movies, Michael Jackson, and more.6254a4d1642c605c54bf1cab17d50f1e

“More than correct”

The 2019 Pepsi Super Bowl ad is inspired by the classic Coke vs. Pepsi stalemate best way, using Steve Carrell’s humor, Lil Jon’s catchphrase and Cardi B’s attitude. It’s an idea simple that works based on the talent Pepsi enlisted to make the place.

“Be ready”

In 2021 Pepsi pulled out all the stops to do a Super Bowl spot that was both a Pepsi commercial and a promo for the upcoming Super Bowl halftime show which is, by the way, correctly called the Pepsi super-bowl [Insert Whatever Recent Big Game Number Here] Halftime show. The spot featured Pepsi-loving people singing The Weekend’s song “Blinding Light” before The Weeknd himself appeared, apparently on his way to the game.

Steven John