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As of this writing, we don’t know who will be the winner of 2023’s Super Bowl LVII. We don’t know if it’ll be a big game, or a blowout, or a snort fest out there on the grill. But we do know one thing: off the field, there will be some great Super Bowl ads.
One brand to watch is Doritos, which is making its 23rd Big Game appearance this year. We know this year’s ad will feature its new flavor of chips, Doritos Sweet & Tangy BBQ, and pop stars Missy Elliott and Jack Harlow. With some such important figures, we are confident that it will be a solid place.
Will the Doritos Big Game 2023 commercial live up to some of the most memorable locations of the past? That remains to be seen. Especially because some of the best Doritos Super Bowl commercials didn’t feature big names or huge budgets, but rather contest-winning amateur filmmakers who submitted their own spots. We’ve included several here because they really were as good as the higher production value commercials we’ll see this year.
Check out these and some of Doritos’ biggest hits from past Super Bowl Sundays.
“Push It”
The 2022 Doritos Super Bowl commercial was as much about the music as the visuals. The spot features a nature explorer dropping off her bags of Flamin’ Hot Doritos and Flamin’ Hot Cheetos. Snacks immediately attract a myriad of animals. The animals, in response to tasting the spice, each make various noises that become a beatboxing chorus. But behind the animals, the voices were those of Megan Thee Stallion and Charlie Puth, according to USA today Ad counter. And the song they were covering was Salt-n-Pepa’s 1986 hit “Push It.”
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“The Cool Ranch”
This Doritos Big Game spot was one that featured two mega stars from different walks of life: Lil Nas X and Sam Elliott. But it brought together the talents of the two, with both the young rapper and the veteran cowboy actor both dancing and taking badass positions. They duel – a dance duel, not a shooter – over a bag of chips, and despite Elliott’s dancing mustache, the young man wins.
“Ultrasound”
A surprisingly large number of people were offended by this Crash the Super Bowl runner-up spot, but even more found it hilarious, based on hundreds of YouTube comments left on a post of the video. In the ad, a child in utero comically chases around a Dorito that the expectant father is holding near his wife’s womb. When it moves the token down too quickly, well… you can guess the outcome.
“Laundry”
In the last two years of the 20th century, Doritos strode into the future with a “3D” shaped chip, and they debuted it during the 1998 Super Bowl in a racy commercial titled “Laundromat” which featured model and actress Ali Landry. eat fries in an acrobatic and comical way. It’s a perfect 1990s time capsule in so many ways.
“Time Machine”
Speaking of time capsules, remember that official winner of a Doritos Crash the Super Bowl contest called “Time Machine?” It’s a simple and elegant setup of a joke: a kid tricks a man into giving him his Doritos as fuel for a time machine, but the lead actor gets so into his performance that it was a total success.
“Middle Seat”
Another official Crash contest winner, “Middle Seat” managed to cram seven jokes into 30 seconds. First, a man with a seat in the aisle trying to keep people away from the open middle seat next to him is faking illness, clumsily playing the recorder, cutting his nails, flossing his teeth and reads a book about managing an unpleasant medical condition. Then he uses a bag of Doritos to lure an attractive woman, only to realize that she is a mom with a baby. And finally, while the mother is dozing in this middle seat, the man asks the baby to say a word to him.
“When pigs fly”
You see the punchline coming pretty early in this Doritos spot called “When Pigs Fly,” which is that a boy determined to get Doritos is going to fly a pig. But the execution of the ad is so comedic that it’s still a great ad.
“Doritos Dogs”
Winner of the last official Crash the Super Bowl contest, this spot used something we see in Big Game commercials all the time: dogs. In this case, it’s a charming trio of puppies who will stop at nothing to sneak into a store to get some Doritos, finally turning to the classic shoulder gag in a trench coat.
Steven John
Steven John is a freelance writer for Eat this, not that! based just outside New York. Learn more about Steve
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