Just like the rest of the Gen Z fashion crowd, TikTok is my go-to source for all the latest trends and style. Sure, I’m inspired by the tracks and my favorite celebrities, but the real magic happens on the clock app. This month’s conversation teens are participating in? Banana Republic, the glossy retailer associated with the mid-2000s, is back, and frankly, much better than it ever was.
Over the past few years, the brands our mothers used to shop at have made a surprising comeback among Millennials and Gen Z. Take J. Crew and Puma, whose recent younger, hipper CEO appointments injected their respective good ‘ol brands with the sweet energy, revitalizing labels that hadn’t seen so much buzz in years. Banana Republic is the latest re-emerging retailer to enter the mix, with flares and Western-inspired styles that will convert any cool girl. If everyone’s favorite horsewoman, Kendall Jenner, is on your mood board, Banana Republic has you covered. Only time will tell how much foothold Banana Republic will gain over the next few months, but considering how many items have already been sold this month, I wouldn’t be surprised if it continues to take off for the rest of the year. . .
Below, shop all of the best Banana Republic pieces I’ve made while diving deep into the site’s New Deals and Best Sellers section. Good shopping!
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