“Ant-Man and the Wasp: Quantumania” from Marvel Studios.
Not every Marvel movie can be “Avengers: Endgame”.
That’s how box office analysts feel after the latest Marvel Cinematic Universe film ‘Ant-Man and the Wasp: Quantumania’ saw the biggest drop in ticket sales from opening weekend to second week. -end of franchise history.
After grossing $106.1 million on its first Friday, Saturday and Sunday in national theaters, the disney the film only grossed $31.9 million over the weekend, down 69.8%.
“This is a little steeper decline than expected, but we shouldn’t be making a mountain out of a molehill either,” said Shawn Robbins, chief analyst at BoxOffice.com. “Marvel movies have tended to be pre-loaded more and more for years, and this is perhaps slightly aggravated by the fact that theaters now charge more for opening weekend tickets than the following days and weeks. .”
Admittedly, “Quantumania” is one of the lowest-rated Marvel movies, with a 48% “rotten” review score on Rotten Tomatoes. However, fans seemed to have enjoyed the film, generating an 83% viewership rating.
Still, blockbuster feature films often see a significant drop from the first weekend to the second, as pent-up demand pushes moviegoers to see the movies as soon as they open. Marvel’s other 30 films range from a 44% drop for 2018’s “Black Panther” to a 67.8% drop for the pandemic released “Black Widow.”
“Thor: Love and Thunder”, “Doctor Strange in the Multiverse of Madness” and “Spider-Man: No Way Home”, a co-production with sonyall saw second-week declines greater than 67%.
‘Love and Thunder’ went on to collect $760 million worldwide, ‘Multiverse of Madness’ earned $952 million on its world tour and ‘No Way Home’ reached nearly $2 billion in ticket sales. .
“In the grand scheme of things, Marvel is still on one of the most secure footings of any franchise in history,” Robbins said.
The movie also has more counter-programming than other Marvel movies released in recent years. During the pandemic, movies could run for weeks without any direct competition or other theatrical releases. Now studios offer a more stable stream of content and audiences have more choice.
During the weekend, Universal “Cocaine Bear” snorted $23 million. The R-rated horror-comedy saw 63% of its ticket sales among 18-to-34-year-olds, the same group who often come out for big-budget superhero movies.
“Universal may not have had success with Dark Universe, but their Snark Universe is alive and well,” said Jeff Bock, principal analyst at Exhibitor Relations.
He pointed to “Violent Night” and “M3gan,” in addition to “Cocaine Bear,” as films that exceeded box office expectations. It shows that audiences are interested in a variety of genres and come to cinemas to see them.
“‘Cocaine Bear’ jumped into the public consciousness seemingly overnight and rode a wave of interest and disbelief to outperform this weekend with its grindhouse sensibility,” said Paul Degarabedian, senior media analyst at Comscore. “[It attracted] an enthusiastic audience hungry for something out of the ordinary.”
Additionally, Lionsgate’s “Jesus Revolution” was aimed at a faith-based audience and grossed $15.5 million over the weekend.
“There is clearly a demand for films of all types and this weekend showed how a diverse selection of films can drive traffic to theaters,” Dergarabedian said.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Cocaine Bear”, “Violent Night” and “M3gan”. NBCUniversal also owns Rotten Tomatoes.
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